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The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science
Ferrell, O. C.
Auburn University, USA.
Conduit, Jodie
The University of Adelaide, AUS.
Edvardsson, Bo
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
ORCID iD:
0000-0003-2705-0836
Vargo, Stephen. L.
University of Hawaii at Manoa, USA.
2021 (English)
In:
AMS Review, ISSN 1869-814X, Vol. 11, no 3-4, p. 390-394
Article in journal, Editorial material (Refereed) Published
Place, publisher, year, edition, pages
Springer, 2021. Vol. 11, no 3-4, p. 390-394
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN:
urn:nbn:se:kau:diva-88911
DOI:
10.1007/s13162-021-00222-y
Scopus ID:
2-s2.0-85120441999
OAI: oai:DiVA.org:kau-88911
DiVA, id:
diva2:1641457
Available from:
2022-03-02
Created:
2022-03-02
Last updated:
2022-03-25
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