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Developing a strategic viability-fit model of mobile technology adoption in hotels
Kyoto University, JPN..
Yonsei University, KOR.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0003-2705-0836
Vin University, VNM.
2022 (English)In: Journal of Hospitality and Tourism Technology, ISSN 1757-9880, E-ISSN 1757-9899, Vol. 13, no 1, p. 85-99Article in journal (Refereed) Published
Abstract [en]

Purpose Notwithstanding the expected apparent benefits of mobile technologies (MTs) in the hotel industry, their adoption is slower than forecasted. This study aims to identify the challenges faced by hotel managers in adopting MTs in their industry, such that the authors may determine the strategic positions for adopting and managing MTs and build a frame of reference for hotel management practices. Design/methodology/approach The authors conducted a series of focus group interviews (FGIs) with the managers and executives of luxury hotels. FGIs were conducted in groups in a semi-structured format, asking questions about MT adoption in their hotels and the challenges they faced. The FGI transcripts were analyzed using a grounded theory approach. Findings Open and axial coding of FGI scripts revealed 15 underlying categories of challenges in adopting MTs in hotels. Subsequent selective coding revealed two underlying dimensions: viability-fit. With these two underlying dimensions, a strategic model for MT adoption is developed. This model identifies four MT adoption strategies in hotels: lookers, experimenters, explorers and leaders. Originality/value The model developed and presented herein may help analyze a hotel's strategic positioning in adopting MT's. Depending on the positional analysis results, hotel managers can appropriately decide resource mobilization priorities and deployment timing.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022. Vol. 13, no 1, p. 85-99
Keywords [en]
Mobile technologies, Hotels, Strategy, Hospitality, Technology, Adoption, Focus group interview, Viability, Fit
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-88754DOI: 10.1108/JHTT-05-2020-0109ISI: 000749868700001Scopus ID: 2-s2.0-85122918666OAI: oai:DiVA.org:kau-88754DiVA, id: diva2:1640600
Available from: 2022-02-25 Created: 2022-02-25 Last updated: 2022-04-21Bibliographically approved

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Edvardsson, Bo

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Citation style
  • apa
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