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Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement
Freie Universität Berlin, DEU.
The University of Adelaide, AUS.
The University of Adelaide, AUS.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). The University of Adelaide, AUS.ORCID iD: 0000-0003-0700-0495
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2021 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 99, p. 69-78Article in journal (Refereed) Published
Abstract [en]

Although recent literature on market shaping highlights the importance of actors' engagement dispositions and behaviors and their interplay with institutional work, little is understood about the mechanisms that facilitate the institutionalization of engagement dispositions and behaviors within the market-shaping process. Beyond this backdrop, this conceptual paper addresses how the engagement of multiple actors contributes to institutional change within market shaping. To answer this question, our paper considers the concept of synchronization as a mechanism that facilitates the alignment of multiple actors' engagement dispositions and behaviors to generate collective engagement within institutional work. Applying the emerging theory of Practice-driven Institutionalism as well as the concept of collective engagement, we develop a process model of engagement-driven institutionalization that consists of three stages: (1) the synchronization of collective dispositions and behaviors, (2) the development of temporal stability of these behaviors through self-reinforcing mechanisms resulting in practices, and (3) the ensuing institutional change for market shaping. By connecting this model to the market-shaping process, we demonstrate how our model contributes to a better understanding of the theoretically fuzzy processes of institutional change within market shaping and how it may help market shapers in their endeavors to shape markets successfully.

Place, publisher, year, edition, pages
Elsevier, 2021. Vol. 99, p. 69-78
Keywords [en]
Marketing
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-86991DOI: 10.1016/j.indmarman.2021.09.010ISI: 000711795400003Scopus ID: 2-s2.0-85116847910OAI: oai:DiVA.org:kau-86991DiVA, id: diva2:1609780
Available from: 2021-11-09 Created: 2021-11-09 Last updated: 2022-02-25Bibliographically approved

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Karpen, Ingo Oswald

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf