This paper categorises the roles played by users, providers, and platforms in different interpretations of the sharing economy. It asks: What different roles do the users, providers, and platforms play in the sharing economy? And: How do the roles differ in various interpretations of the sharing economy? The paper classifies the different interpretations based on their market/nonmarket logic and concludes that roles are more extensive for user and providers in non-market logic interpretations, while market logic suggests that the platform acts more roles. The user is also, despite the peer-to-peer connotation of the sharing economy, often quite passive. Contributions are made to the emerging literature on the sharing economy through highlighting how the sharing economy has many different interpretations, where roles help to systematise these. The paper also makes a contribution to the literature on roles through highlighting roles as transitory and expanding beyond expectations related to digitalisation.