Sustainable and then what? The paradox of first-mover advantage 2019 (English)In: nitmkg2 : Bringing Institutional Theory to Marketing / [ed] Karim Ben-Slimane, ISC Paris Business School, France Damien Chaney, South Champagne Business School, France Ashlee Humphreys, Northwestern University, USA Bernard Leca, ESSEC Business School, France , and Marie Taillard, ESCP Europe, UK, 2019Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

2019.

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Business Administration

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URN: urn:nbn:se:kau:diva-86557OAI: oai:DiVA.org:kau-86557DiVA, id: diva2:1607843

Conference

nitmkg2 : Bringing Institutional Theory to Marketing, Paris, France, June 6-7, 2019

Available from: 2021-11-02 Created: 2021-11-02 Last updated: 2022-04-14Bibliographically approved

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Lagin, MadelenÖberg, Christina

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