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Value co-destruction: Review and conceptualization of interactive value formation
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0002-2711-7626
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0002-2982-9651
2021 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301XArticle in journal (Refereed) Published
Abstract [en]

The aim of this conceptual article is to both provide a critical review of research into value co-destruction (VCD) and outline a common conceptual framework in order to better understand and guide future research into VCD and value co-creation (VCC). This review finds that the VCD stream of research has followed two lines of enquiry: one that highlights the role of resources and service systems and another that focuses on practices. It further finds that some prior research has argued that a direct and reciprocal relationship exists between VCD and VCC, captured in the concept of interactive value formation (IVF). A synthesizing IVF framework is outlined which suggests that the alignment and misalignment both within practices and in-between different practices determines IVF, that is, VCD and VCC. The framework further suggests that IVF is both enabled and constrained by resources and service systems.

Place, publisher, year, edition, pages
Sage Publications, 2021.
Keywords [en]
Interactive value formation, practices, resources, review, value co-creation, value co-destruction
National Category
Economics and Business
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-83147DOI: 10.1177/1470593120983390Scopus ID: 2-s2.0-85098873955OAI: oai:DiVA.org:kau-83147DiVA, id: diva2:1530095
Available from: 2021-02-21 Created: 2021-02-21 Last updated: 2022-05-23Bibliographically approved

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Echeverri, PerSkålén, Per

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