A Study on User Preference: Influencing App Selection Decision with Privacy Indicator
2020 (English)In: HCI International 2020: Late Breaking Papers: User Experience Design and Case Studies, Springer Science+Business Media B.V., 2020, p. 579-599Conference paper, Published paper (Refereed)
Abstract [en]
This paper investigates how the use of privacy indicators in app stores can influence user behavior, and if the added information can improve consumer transparency. After a pre-study on the design and symbology, a visual privacy indicator was implemented and evaluated in an app market prototype. A total of 82 participants were asked to select a number of task-specific apps. By varying the degrees of participatory background information, we show that impact of a privacy indicator on app selection behavior has statistical significance and such privacy preserving behavior can be invoked by mere presence of the indicator.
Place, publisher, year, edition, pages
Springer Science+Business Media B.V., 2020. p. 579-599
Series
Lecture Notes in Computer Science, ISSN 0302-9743, E-ISSN 1611-3349 ; 2612
Keywords [en]
Decision making, Indicator design, Mobile interface, Privacy, Transparency, User study, Consumer behavior, Human computer interaction, User experience, App stores, Background information, Mere presences, Privacy preserving, Selection decisions, Statistical significance, User behaviors, Privacy by design
National Category
Computer Sciences
Identifiers
URN: urn:nbn:se:kau:diva-83068DOI: 10.1007/978-3-030-60114-0_39Scopus ID: 2-s2.0-85092919997ISBN: 978-3-030-60113-3 (print)OAI: oai:DiVA.org:kau-83068DiVA, id: diva2:1530067
Conference
HCI International, Copenhagen, Denmark 19 July 2020 through 24 July 2020
2021-02-212021-02-212021-03-11Bibliographically approved