This chapter discusses methodological challenges in the study of recent Russian-speaking migration to the UK and issues related to the diverse nature of the UK-based population of the Russian diaspora. Specifically, it analyses the relationships between the estimates of the Russian speakers and community-produced strategies of self-representation. These are examined through the prism of media discourses and statistical figures, in themselves contradictory and complex to analyse. This chapter argues that the complex nature of post-Soviet/Russian cultural identity and the existing media narratives in the emigration country affect ongoing processes of diasporisation and self-identification both in Russia and elsewhere and play a vital role in understanding the nature of the post-Soviet Russian-speaking diaspora abroad.