The relationship between non governmental organizations ( NGO ) and companies is becoming more dynamic and complex than ever before. The practices and strategies of companies are no lo nger hidden or easily forgotten. Instead, media and the public sheds light on both the good and bad actions of companies. It has fallen on the NGO to replace the government in regulating and aiding companies in their challenge of having to become more sustainable. To a large extent, p revious research has focused on the company point of view and how the NGO is i nfluencing its practices and strategies . Limited research has been done on the intentions of companies, why the relationship is formed and what risks are involved. Th e study intends to give a more dynamic perspective on how this relationship is viewed by e xploring the side and opinion of NGO s . Based on previous research on the relationship and theories of green washing the sutdie aims to explain how NGOs view the relationship, its challenges and rewards and what it takes to enact real and fundamental change . 10 interviews were conducted with a selection of different NGOs operating in or out of Sweden, varying in size, revenue, resources, working methods and strategies. Results show that the major drive of the NGO is still to enact change and wo rk towards a m ore sustainable society. However, results also show that NGOs are in fact as much invested in the relationship as companies in what benefits they seek to gain. In terms of cooperative relationships, the NGO act as both an economically compensated consultan t and as a driver of change. They benefit from a transactional relationship where success stories are equally shared by the company and the NGO. They are also aware of and care for the value of their brand s , being careful about how and with whom they cooperate. The antagonistic relationship is still widely practiced among NGOs, ranging from political advocacy collectives, to focusing on actions against individual companies. Opinions vary among the NGOs when it comes to where and how washing practices take place. They mention both intentional and un intentional greenwashing. Some NGOs say it is a result of self regulation and not part of partnerships, while others state that cooperative relationships is where i t takes place. Results also show that the traditional ways of working with sustainable practices such as Corporate Social Responsibility are fading, and that social sustainability is on the rise. The agenda publics and consumers are forc ing companies to be come sustainable or give the impression of it. Consumers are becom ing more aware and wants to materialize this in purchases, putting more pressure on the NGO to try and regulate and aid companies in their challenge, or leave it to self regulation.