Framgångsfaktorer som bidrar tillkonkurrenskraftiga detaljistföretag, när e-Handel används som kanal, ur detaljisters och konsumenters perspektiv: En intervjustudie 2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title

Success factors contributing to competitive retail when using e-commerce as a channel : An interview study (English)

Place, publisher, year, edition, pages

2020. , p. 36

Keywords [en]

e-Commerce, success factors, competitive e-commerce, e-Business, e-marketing, logistics, website, showroom, B2C, channel, e-service, customer loyalty, SME retailer, retailer

National Category

Information Systems

Identifiers

URN: urn:nbn:se:kau:diva-78630Local ID: 878OAI: oai:DiVA.org:kau-78630DiVA, id: diva2:1444902

Subject / course

Information Systems

Educational program

Study Programme in IT design, 180 hp

Presentation

2020-06-16, 13:37 (Swedish)

Supervisors

Examiners

Available from: 2020-07-15 Created: 2020-06-22 Last updated: 2020-07-15Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation

Karlstad Business School (from 2013)

On the subject

Information Systems

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