Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Customer’s Understanding of Fast Fashion Firm’s Sustainability Work
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
2020 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In today's society, the levels of consumption are higher than ever, and we live in an era where sustainable development needs more attention. Fast fashion firms, in particular, have a negative impact on the situation, and customer’s consumption of clothes has resulted in several threats for the planet. However, since fast fashion firms also have a big impact on the environment, it can be valuable for them to establish sustainability reports.

Sustainability reports are made for various stakeholders such as customers to understand firm’s sustainability work. To perceive these reports as a customer, it can affect the possibility to have more sustainable behaviour. However, we do not know if customers search for information in these reports. Thereby we neither know their perceptions of fast fashion firm’s sustainability work. Therefore, the purpose of this study is to understand if firm’s sustainability work impacts customer’s perception through sustainability reporting.

To answer the purpose of this study, qualitative personal interviews with students and a web-based interview investigation with a survey were made. The collected data have been analysed with previous research and theories. Moreover, the theoretical framework describes relevant theories and terms that explain why it is important to work with sustainability, and what it implies to be a sustainable customer.

The conclusion shows that customers are affected by sustainability regarding fast fashion. However, only to a certain extent. Hence, more awareness is needed from all parties to further understand sustainability from firm’s sustainability work. Nevertheless, customers perceptions are impacted by firm’s sustainability reports, but they do not know how to take advantage of it.

Place, publisher, year, edition, pages
2020. , p. 58
Keywords [en]
Sustainable Development, Corporate Social Responsibility (CSR), Sustainability Reporting, Business Ethics, Sustainable Customer Behaviour
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-77058OAI: oai:DiVA.org:kau-77058DiVA, id: diva2:1396764
Subject / course
Business Administration
Educational program
Business Administration and Economics, 180 hp
Supervisors
Examiners
Available from: 2020-02-26 Created: 2020-02-26 Last updated: 2020-02-26Bibliographically approved

Open Access in DiVA

fulltext(543 kB)58 downloads
File information
File name FULLTEXT01.pdfFile size 543 kBChecksum SHA-512
4f7bd5aa17f4d78eb7e88a853da9dbd78130b0479c1b8db57e1845f3ff5f94b5d2fc159a8572f55c8702036688f37a6ca3269859a858a0f411cd49497c6edb9f
Type fulltextMimetype application/pdf

By organisation
Karlstad Business School (from 2013)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 58 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 243 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf