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Släcka eld med bensin: En experimentell studie om effekten av gestaltningar av etnicitet i nyhetsmedier
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Put out fire with gasoline : An experimental study about the effects of ethnic framing in news media (English)
Abstract [sv]

Med grund i ett Sverige där främlingsfientligheten och stödet till Sverigedemokraterna, Sveriges enda högerextrema parti, har ökat de senaste åren var syftet med denna studie att undersöka effekten av gestaltning av etnicitet inom nyhetsjournalistiken. Inledningsvis fokuserar uppsatsen på att studera om publicering av en etnicitet påverkar vad människor har för känslor och attityder till ett brott. Därefter undersöker vi om eventuella effekter modereras när man kontrollerar för mediepublikens individuella faktorer såsom kön, ålder, utbildning, politisk ställning, nyhetskonsumtion och intresse för kriminaljournalistik.

Det teoretiska ramverket som har legat till grund för studien är ​Gestaltningsteorin och ​Effekten av gestaltning​, tillsammans med tidigare forskning inom mediebevakning av etniska minoriteter och invandring. Statistik från SOM-institutet som visar ett ökat motstånd till invandring under de senaste åren har också använts vid utförandet av denna uppsats.

Studien har en kvantitativ ansats där ett webbexperiment med tillhörande enkät har använts som metod. 98 respondenter delades in i två grupper där de blev tilldelade varsin text om ett brott där den enda skillnaden var att den ena texten nämnde gärningsmännens etnicitet som utländskt medan den andra texten inte nämnde gärningsmännens bakgrund överhuvudtaget. Därefter fick deltagarna besvara en enkät bestående av totalt 25 frågor. Populationen som undersöktes var svenska medborgare.

Studiens resultat visade att respondenterna blev påverkade av gärningsmännens etnicitet. Detta tyder på att nyhetsmedias negativa gestaltning av invandrade har en effekt på mediepubliken. Bland annat kände respondenterna starkare negativa känslor, såsom ilska och rädsla, när gärningsmännens etnicitet nämndes. Däremot kunde man utläsa att respondenterna ansåg att brottet var allvarligare när gärningsmännens etnicitet inte framkom. Resultatet visade även att respondenternas individuella faktorer modererade effekten av nyhetsmedias gestaltning. De manliga respondenterna och de med lägre utbildningsnivå påverkades mest av gärningsmännens etnicitet.

Abstract [en]

Based on a Sweden where xenophobia and support for Sverigedemokraterna, Sweden's only right-wing party, have increased in recent years, the purpose of this study was to investigate the effect of framing ethnicities in news media. Initially, the essay focuses on studying whether the framing on ethnicities affects what kind of feelings and attitudes people have towards a crime. Subsequently, the study aims to investigate whether individual factors such as gender, age, education, political position, news consumption and interest in criminal journalism have significance for the recipients' opinions.

The theoretical framework that has been the basis of the study is ​framing theory and the ​effects of framing theory​, together with previous research in the fields of framing ethnicity minorities and immigration in the news media. Statistics from the SOM-institute which highlights increased resistance to immigration in Sweden in recent years have also been used in the execution of this essay.

The study has a quantitative approach and a web-based experiment with an associated survey has been used as a method. 98 respondents were divided into two groups, where they were each assigned a text about a crime where the only difference was that one text mentioned the perpetrator`s ethnicity as foreign, while the other text did not mention any information or details regarding the perpetrator`s ethnicity at all. Subsequently, the participants were asked to answer a survey consisting of a total of 25 questions. The population that the study wanted to investigate was Swedish citizens.

The results of the study showed that the respondents were influenced by the perpetrators' ethnicity. This indicates that the news media's negative image of immigrants has an effect on the media audience. Among other things, respondents felt stronger negative feelings, such as anger and fear, when the perpetrators' ethnicity was mentioned. On the other hand, it was clear that the respondents considered that the crime was more serious when the perpetrators' ethnicity was not mentioned. The results also showed that the respondents' individual factors moderated the effect of framing in news media. Male respondents and those with lower educational levels were most affected by the perpetrators' ethnicity.

Place, publisher, year, edition, pages
2020. , p. 95
Keywords [en]
ethnicity, framing, xenophobia, news media
Keywords [sv]
etnicitet, gestaltning, främlingsfientlighet, nyhetsmedia
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kau:diva-76513OAI: oai:DiVA.org:kau-76513DiVA, id: diva2:1390370
Subject / course
Media and Communication Studies
Educational program
Study programme in Public Relations
Supervisors
Examiners
Available from: 2020-02-03 Created: 2020-01-31 Last updated: 2020-02-03Bibliographically approved

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