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Reimagining society through retail practice
Stockholm University, Sweden; Aalto University School of Business, Finland.
Aalto University School of Business, Finland.
Aalto University School of Business, Finland.
Aalto University School of Business, Finland.
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2016 (English)In: Journal of Retailing, ISSN 0022-4359, E-ISSN 1873-3271, Vol. 92, no 4, p. 411-425Article in journal (Refereed) Published
Abstract [en]

Marketing scholars with sociological and anthropological leanings have made great strides in uncovering strategic and theoretical implicationsof consumer collectives and consumption-driven market phenomena. It has not been very common that their perspectives have been brought to bearon retailing practice or theory. This ethnographic study examines a highly successful, globalizing, consumer-driven pop-up retail festival for itspotential lessons about social movements. It reveals new insights into logics and potentialities for retailing as a field of affordances for reimaginingsociety and social practices. It points especially to how eruptions of ‘carnivalesque mood’ unite everyday citizens to imagine change in a highlyregulated social context and how they utilize the practice of retailing collectively to actualize societal change.

Place, publisher, year, edition, pages
2016. Vol. 92, no 4, p. 411-425
Keywords [en]
Affordance, agency, carnivalesque, mood, consumer-driven, pop-up
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-75500DOI: 10.1016/j.jretai.2016.05.005ISI: 000390073100003OAI: oai:DiVA.org:kau-75500DiVA, id: diva2:1367008
Available from: 2019-10-31 Created: 2019-10-31 Last updated: 2019-10-31Bibliographically approved

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Sihvonen, Antti

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  • apa
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  • nn-NB
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  • asciidoc
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