Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Reimagining society through retail practice
Stockholm University, Sweden; Aalto University School of Business, Finland.
Aalto University School of Business, Finland.
Aalto University School of Business, Finland.
Aalto University School of Business, Finland.
Show others and affiliations
2016 (English)In: Journal of Retailing, ISSN 0022-4359, E-ISSN 1873-3271, Vol. 92, no 4, p. 411-425Article in journal (Refereed) Published
Abstract [en]

Marketing scholars with sociological and anthropological leanings have made great strides in uncovering strategic and theoretical implicationsof consumer collectives and consumption-driven market phenomena. It has not been very common that their perspectives have been brought to bearon retailing practice or theory. This ethnographic study examines a highly successful, globalizing, consumer-driven pop-up retail festival for itspotential lessons about social movements. It reveals new insights into logics and potentialities for retailing as a field of affordances for reimaginingsociety and social practices. It points especially to how eruptions of ‘carnivalesque mood’ unite everyday citizens to imagine change in a highlyregulated social context and how they utilize the practice of retailing collectively to actualize societal change.

Place, publisher, year, edition, pages
2016. Vol. 92, no 4, p. 411-425
Keywords [en]
Affordance, agency, carnivalesque, mood, consumer-driven, pop-up
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-75500DOI: 10.1016/j.jretai.2016.05.005ISI: 000390073100003OAI: oai:DiVA.org:kau-75500DiVA, id: diva2:1367008
Available from: 2019-10-31 Created: 2019-10-31 Last updated: 2019-10-31Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records

Sihvonen, Antti

Search in DiVA

By author/editor
Sihvonen, Antti
In the same journal
Journal of Retailing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 55 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf