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Propagandamönster på sociala medier: En studie om politiska ungdomsförbunds aktivitet på sociala medier
Karlstad University.
2018 (Swedish)Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper has been to investigate the kind of propaganda pattern that arises among the various political parties youth organizations on social media in Sweden. This has been in the interest because of technological advancment have given those who try to advocate for a political message a new platform to do it on, which is social media. Common text entries and internet phenomena have been reviewed and analyzed on the basis of an analysis model of propaganda techniques. These posts have been collected from Facebook, Twitter and Instagram. The result showed that all youth organizations can be categorized into the propaganda patterns that have been the basis of the investigation. Primarily, it has turned out that the youth associations tend to simplify complex political issues and, with the help of play on emotions, convey their message. The study has outlined the differences and similarities that exist among youth associations' activities on social media. 

Place, publisher, year, edition, pages
2018.
Keywords [sv]
propaganda
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:kau:diva-72688OAI: oai:DiVA.org:kau-72688DiVA, id: diva2:1326651
Subject / course
Social and Political Studies
Educational program
Secondary Education Programme: Upper-Secondary School: Social Science (330 ECTS credits)
Supervisors
Examiners
Available from: 2019-08-05 Created: 2019-06-18 Last updated: 2019-08-05Bibliographically approved

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  • apa
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