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Profiling confirmation work as marketing strategy: A case study from Sweden
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Political, Historical, Religious and Cultural Studies (from 2013).ORCID iD: 0000-0002-4067-4603
2019 (English)In: Researching Non-Formal Religious Education in Europe / [ed] Friedrich Schweitzer, Wolfgang Ilg and Peter Schreiner, Münster: Waxmann Verlag, 2019, p. 219-233Chapter in book (Refereed)
Abstract [en]

In 1970, 81% of Swedish young people attended confirmation work offered by the Church of Sweden. 46 years later, in 2017, the attendance had dropped to 24%. Along the continuous decline, the church has taken a number of initiatives in order to reform and renew the pedagogic form and content of confirmation work. As part of new pedagogic views the label »confirmation teaching« has been changed to »confirmation work«. This article gives a short background to the decline of attendance,a brief overview of Church of Sweden´s response, and demonstrates by a case study of one local example to meet young people´s individual preferences by providing different new forms of confirmation work. The last part of the article discusses possible factors behind the fast decline of participation in Swedish confirmation work.

Place, publisher, year, edition, pages
Münster: Waxmann Verlag, 2019. p. 219-233
Keywords [en]
Confirmation work, Sweden, marketing, church
National Category
Pedagogical Work Religious Studies
Research subject
Educational Work; Religious Studies and Theology
Identifiers
URN: urn:nbn:se:kau:diva-72607ISBN: 978-3-8309-3856-9 (print)OAI: oai:DiVA.org:kau-72607DiVA, id: diva2:1325742
Available from: 2019-06-17 Created: 2019-06-17 Last updated: 2019-06-26Bibliographically approved

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Pettersson, Per

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Service Research CenterDepartment of Political, Historical, Religious and Cultural Studies (from 2013)
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  • Other locale
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Output format
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  • asciidoc
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