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Unveiling the Hidden Aspects of Service Innovation: Using Eye Tracking to Understand and Enhance Customer Experience
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0001-8102-8168
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0001-9751-6000
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0002-0283-8777
2019 (English)In: Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation / [ed] Per Kristensson, Peter Magnusson, Lars Witell, New Jersey: World Scientific, 2019, p. 179-202Chapter in book (Other academic)
Place, publisher, year, edition, pages
New Jersey: World Scientific, 2019. p. 179-202
Keywords [en]
Service, Innovation, Creativity; Ideas, Value, Customer, Marketing
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-72191ISBN: 9789813273375 (print)OAI: oai:DiVA.org:kau-72191DiVA, id: diva2:1318936
Available from: 2019-05-29 Created: 2019-05-29 Last updated: 2019-06-04Bibliographically approved

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Wästlund, ErikShams, PojaOtterbring, Tobias

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