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Contextualizing mobile advertisement using location based services: A field experiment
Aas, Tor Helge
University of Agder, Norway.
Hjemdahl, Kirsti
University of Agder, Norway.
Högberg, Johan
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
ORCID iD:
0000-0001-7178-690X
Nordgård, Daniel
University of Agder, Norway.
Olsson Ramberg, Marcus
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
ORCID iD:
0000-0001-9559-8700
Wästlund, Erik
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
ORCID iD:
0000-0001-8102-8168
Show others and affiliations
2019 (English)
Conference paper, Oral presentation only (Other academic)
Place, publisher, year, edition, pages
2019.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN:
urn:nbn:se:kau:diva-72190
OAI: oai:DiVA.org:kau-72190
DiVA, id:
diva2:1318935
Conference
26th Recent Advances in Retailing & Services Science Conference
Available from:
2019-05-29
Created:
2019-05-29
Last updated:
2020-07-07
Bibliographically approved
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No full text in DiVA
Authority records
Högberg, Johan
Olsson Ramberg, Marcus
Wästlund, Erik
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