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Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices
Aarhus University, Denmark.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0001-9751-6000
2019 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 47, p. 177-183Article in journal (Refereed) Published
Abstract [en]

This study examined whether viewing an overweight (vs. normal weight or no) female on a food menu influences women's visual attention toward healthy and unhealthy menu alternatives and, in turn, their actual food choices. Participants (N = 121) viewed a food menu depicting healthy and unhealthy food options, with their calorie content stated, and selected the food option they were most willing to eat. Depending on condition, the menu featured an overweight female (unhealthy), a normal weight female (healthy), or no female (control). Participants in the unhealthy condition looked more at healthy (vs. unhealthy) meal alternatives than participants in the other conditions and were more inclined to choose healthy food options with lower calorie content, with visual attention toward healthy and unhealthy meal alternatives mediating the effect of experimental condition on calorie content and food choices. These results suggest that exposure to overweight women in food settings may make customers more motivated to choose healthier meals. 

Place, publisher, year, edition, pages
Elsevier, 2019. Vol. 47, p. 177-183
Keywords [en]
Body type, Eye tracking, Food choice, Overweight stereotype, Visual attention
National Category
Psychology Economics and Business
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-70588DOI: 10.1016/j.jretconser.2018.11.019ISI: 000458215400020Scopus ID: 2-s2.0-85057539884OAI: oai:DiVA.org:kau-70588DiVA, id: diva2:1273094
Available from: 2018-12-20 Created: 2018-12-20 Last updated: 2019-02-28Bibliographically approved

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Shams, Poja

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf