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Servitization as business model contestation: A practice approach
Lancaster University Management School, Lancaster, LA1 4YX, UK.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 104, p. 486-496Article in journal (Refereed) Published
Abstract [en]

In principle, organizations know how to do servitization, but in practice, many struggle to change their business models to include service offerings. To understand this struggle, this paper examines servitization in a large multinational manufacturer within the pulp and paper industry. Utilizing practice theory, the study explicates the servitization process as a contestation of a company's parallel business models — one existing and dominant; one emerging. As business models materialize in organizational practices, and therefore have the potential to frame and organize servitization efforts, the models give rise to contestations in the practices performed by actors in the organization and the ecosystem. The elements of such contestations provide a better understanding of the ways in which practices may be disrupted to support servitization. Contestations can thus be creative instead of problematic. As a result, this paper extends the conceptualization of servitization as a bottom-up, emergent and iterative process of business model contestation.

Place, publisher, year, edition, pages
Elsevier, 2019. Vol. 104, p. 486-496
Keywords [en]
Business model, Change, Contestation, Practice, Servitization
National Category
Business Administration Information Systems, Social aspects
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-70347DOI: 10.1016/j.jbusres.2018.10.037ISI: 000484647500039OAI: oai:DiVA.org:kau-70347DiVA, id: diva2:1266832
Available from: 2018-11-29 Created: 2018-11-29 Last updated: 2019-10-07Bibliographically approved

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Åkesson, MariaLöfberg, Nina

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  • de-DE
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  • nn-NB
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  • Other locale
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Output format
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