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Values based governance and service innovation for facilitating sustainable public transport value network: the importance of the interlink between public governance, CSR, contractual governance and business model
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
2015 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Osborne (2010) has argued for New Public Governance as a significant paradigm for public services delivery, embracing policy-making and a range of inter-organizational and networked-based modes for public services delivery (ibid. p. 413).  This thinking is an alternative to Public Administration or New Public Management, which the idea for “Public Governance and public service delivery: as a research agenda for the future” (Osborne, 2010). The indication of policy-making as a governance issue and co-production, co-creation for service delivery combine the public governance literature with the service literature. We agree with this and will take this a step further and argue for interlink between public governance, CSR, contractual governance and business model guided by a service business logic (Lusch and Vargo, 2014). Those concepts are contextually interlinked. In this article the specific public service context is “public transport value network” (Enquist et al, 2011). In that context the contractual governance is crucial guided by service business logic.

In this article we will use examples of “Public transport value networks” from the city-regions of Stockholm, London and Paris to illustrate our conceptual framework. All of those city-regions have to handle economic, social and environmental issues as societal challenges. The societal challenges in those city-regions are driven by proactive policy-making and facilitating of resources for change. Service innovation is an important tool for change (Lusch and Vargo, 2014) but for societal issues the influence of CSR –practice and sustainable development has to be included as part of the service innovation processes (Edvardsson et al, 2013). Lusch and Vargo (2014) talk about strategic thinking and taking advantage of unstable environments. This is what societal challenges is all about.  This is also in line with SD-logic which are essentially co-creating value for customers and other stakeholders and facilitating, rather than just predicting to provide service” (ibid. p. 191).  We will introduce and argue for values based governance, service innovation and the important role of shared values for sustainable service business (Edvardsson et al, 2013).  Service networks need shared institutions (rules) to function effectively and coordinate activities among actors (Lusch and Vargo, 2014). These institutions have to cooperate in service networks based on shared values and shared meanings (Edvardsson et al, 2013).

Public Transport Value Network as a dynamic and transformative values based service network is about facilitating the network in the interaction of governmental agencies, service providers and the customers/citizens in the network. To facilitate a public/private partnership for public service in a value network is also about designing the right contracts for sharing the cost for setting up and running the network, increase numbers of travellers which use the network and improve positive effects for society. The service providers have their business models, the public transport authority have theirs and those models have to meet in a joint contract. Public Transport for co-creating value for people and developing sustainability for society and the different business models and contractual governance has to be based on the same values based service logic.

Key words: Service innovation, values based governance, contractual governance, public transport value network

Place, publisher, year, edition, pages
Budapest, 2015.
Keywords [en]
Service innovation, values based governance, contractual governance, public transport, value network
National Category
Social Sciences Humanities and the Arts
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-70183OAI: oai:DiVA.org:kau-70183DiVA, id: diva2:1264295
Conference
Public service innovation and the delivery of effective public services, 15-16 October 2015, Budapest, Hungary.
Available from: 2018-11-19 Created: 2018-11-19 Last updated: 2019-02-08Bibliographically approved

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http://irspm.uni-nke.hu/uploads/media_items/enquist.original.pdf

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Enquist, BoSebhatu, Samuel PetrosCamén, Carolina

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