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Individen genom skärmen: Hur återhållsamhet, gränsdragningar och anständighetsnormer på Facebook och LinkedIn påverkar individer i sin självpresentation.
Karlstad University.
Karlstad University.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The person through the screen : How restricted, where is the border and decency norms on Facebook and LinkedIn affectsindividuals self presentation. (English)
Abstract [en]

The purpose with this study is to examine how people create their identity over Facebook andLinkedIn, and if we can find a difference between the two platforms. How is one's selfpresentation created online and what factors are contributing to this? The examination isbased on face to face interviews with ten different people. Erving Goffman's theory aboutfront and back stage have been used to understand why people choose to keep things privateand not, where he presents the two different stages in relation to which audience is present,further the term oversharing explains how individuals sometimes share to much.The study has shown that it depends what you can share in regards to the specifik scene(plattform). Different norms and indirect rules from both the people using the social mediaand the society creates the framework of what’s appropriate and not. It was a clear differencebetween Facebook and LinkedIn, where Facebook was meant for personal relationships suchas friends and family which created a more open environment, and LinkedIn was specified onwork related relationships and therefore a more professional culture on the platform. Eventhough the individual herself makes the decisions about what to post and show public otherfactors plays a huge part. Our result showed that most people present their most desirable selfonline and hides “the dirt” backstage. Which sometimes leads to a misleading and glorifiedpersona online.

Place, publisher, year, edition, pages
2018. , p. 62
Keywords [en]
Goffman, Facebook, LinkedIn, Self presentation, Oversharing
National Category
Sociology
Identifiers
URN: urn:nbn:se:kau:diva-68591OAI: oai:DiVA.org:kau-68591DiVA, id: diva2:1233260
Subject / course
Sociology
Educational program
Social analysis and organizing (180 ECTS credits)
Supervisors
Examiners
Available from: 2019-01-03 Created: 2018-07-17 Last updated: 2019-01-03Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf