Albert O. Hirschman's concepts of exit, voice, and loyalty constitute a well-known theoretical model frequently used in problems concerning loyalties and loyalty conflicts. Despite Hirschman's contributions, we argue that loyalty conflicts are not sufficiently theoretically or empirically explored. In this paper we use theorizing, a method provided by Richard Swedberg, to analyze loyalty conflicts, both in organizational and everyday life and present alternative and complementary perspectives to Hirschman's model. This approach is also a continuation of our own previous research about different forms of loyalties. Two thinkers we consider to be interesting in this case are G. D. H. Cole (1925/26) and Harold Guetzkow (1955). The theoretical perspectives of these two thinkers are combined in the paper – and this is what we call "the Cole-Guetzkow-view". From G. D. H. Cole, the idea is that society and everyday life are built from a complex weaving of competing loyalties, as well as the idea that loyalty conflicts, and their handling, tightens our discernment and rationality. In sum, loyalty conflicts develop us as reflecting human beings. Guetzkow, from his point of view, discusses different strategies to use when faced with loyalty conflicts. For example, a loyalty conflict can be solved through divided loyalties called compartmenting as in this case: a person may feel loyal to the church on Sundays while more profane loyalties are relevant during the rest of the week. In conclusion, the Cole-Guetzkow-view on loyalty conflicts contributes with ingenious and creative strategies and solutions to different social and moral dilemmas both in organizations and everyday life. The creative and strategic aspects of people facing loyalty conflicts are sometimes missing in the Hirschman-model were the Cole-Guetzkow view can function in a complementary way. As a link between Cole and Guetzkow some ideas from Morton Grodzins are used.