Packaging saves food by protecting the content from physical and chemical degradation during the distribution and storage processes. However, packaging can do much more than that. This article explores how the design of a package may help, or indeed hinder, the consumer to avoid wasting food. A number of packaging attributes influence consumer behavior. The influence is different depending on the product‘s characteristics and the needs of the consumer. For many products, it might be better to add packaging material, for example, by creating smaller sizes of the product to reduce food waste and the overall environmental impact.