In this paper, we argue that the current focus on cycling must not neglect the need to improve public transport services for the large number of people who do not want to or are unable to cycle. An attractive public transport service is currently therefore the most important component of a sustainable transportation system. The question we address is what measures are needed to improve public transport to make people who do not cycle satisfied with the services such that their well-being increases. Based on research studies of satisfaction with public transport, measures at three levels of public transport services (use, access/egress, and overall) are identified and discussed.