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Born solution providers Dynamic capabilities for providing solutions: Dynamic capabilities for providing solutions
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Eawag/Environmental Social Sciences/Business Innovation for Sustainable Infrastructure Services Group, Dübendorf, Switzerland.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
2018 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062Article in journal (Refereed) In press
Abstract [en]

Our investigation draws on a qualitative study, which explores the anomaly of Born Solution Providers. Compared to the traditional assumption that product companies shift toward solutions during the maturity phase, companies can already offer solutions in the market development phase. We investigate the dynamic capabilities for providing solutions in the market development phase. Our findings reveal a microfoundation of dynamic capabilities. This microfoundation is structured into 10 dimensions along sensing, seizing, and reconfiguring activities. Within these 10 dimensions, we disaggregate the dynamic capabilities into individual skills and organizational routines. Interestingly, organizations utilize routines underlying the options for each dimension (e.g., routines for sensing internal and external opportunities, seizing standardization, and customization), but they tend to stick to routines for one of these options. Individual skills enable organizations to balance the options. Our results suggest that these individual skills evolve through higher-order processes, namely, single- and double-loop learning activities.

Place, publisher, year, edition, pages
Elsevier Inc. , 2018.
Keywords [en]
Dynamic capabilities, Emerging markets, Services in product companies, Solution providers
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kau:diva-66532DOI: 10.1016/j.indmarman.2018.01.007Scopus ID: 2-s2.0-85041522887OAI: oai:DiVA.org:kau-66532DiVA, id: diva2:1187045
Available from: 2018-03-02 Created: 2018-03-02 Last updated: 2018-06-25Bibliographically approved

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Gebauer, Heiko

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  • apa
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  • nn-NB
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  • Other locale
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