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Distinctions in the media welfare state: audience fragmentation in post-egalitarian Sweden
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.ORCID iD: 0000-0001-6689-0710
Bergen University.
2017 (English)In: Media Culture and Society, ISSN 0163-4437, E-ISSN 1460-3675Article in journal (Refereed) In press
Abstract [en]

This study draws on Pierre Bourdieu’s sociology of culture in order to shed new light on the ongoing fragmentation of media audiences and users. We use a multiple correspondence analysis on national survey data (n = 1604) collected in Sweden in 2015–2016 to (1) create a statistical representation of the contemporary Swedish class structure and proceed to (2) analyze the distribution of a broad range of media practices and media preferences in that space. Results show that social groups reproduce their social status by monopolizing distinct media repertoires. We are able to show that class matters for how people orient themselves in an increasingly high-choice media environment – even in a so-called media welfare state. Following the results of our media-sociological approach, we introduce the concept of audience islands which promotes a non-media-centric understanding of the fragmentation of society and media audiences. 

Place, publisher, year, edition, pages
SAGE Publications Ltd , 2017.
Keywords [en]
audience fragmentation, Bourdieu, class, correspondence analysis, cultural capital, habitus, media repertoire, media use, Sweden
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-66404DOI: 10.1177/0163443717746230ISI: 000434318100001Scopus ID: 2-s2.0-85041358349OAI: oai:DiVA.org:kau-66404DiVA, id: diva2:1183400
Available from: 2018-02-16 Created: 2018-02-16 Last updated: 2018-07-04Bibliographically approved

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Lindell, Johan

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