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The curious case of interdisciplinary research deficiency: Cause or symptom of what truly ails us?
2017 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 79, p. 212-218Article in journal (Refereed) Published
Abstract [en]

This article introduces some service research challenges and opportunities then comments on the articles in this special issue on emergent topics in service research. It is an exciting time for service research as the area is rapidly developing and growing on a global basis. Service research is also especially apt for interdisciplinary as service is not developed by any one function in a company; it is a purpose in some way for everyone across the organization regardless of where they are working. It is strange, then, that we have not advanced further on interdisciplinary research, particularly since it has been in focus for a long time in the field. In this opinion piece we take the opportunity to suggest ways forward that include goals of mastering paradoxical thinking and making a difference.

Place, publisher, year, edition, pages
2017. Vol. 79, p. 212-218
Identifiers
URN: urn:nbn:se:kau:diva-65717DOI: 10.1016/j.jbusres.2017.05.006ISI: 000406983600020OAI: oai:DiVA.org:kau-65717DiVA: diva2:1175669
Available from: 2018-01-18 Created: 2018-01-18 Last updated: 2018-01-18

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