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Co‐designing transformative services for sensitive topics
Griffith University.
Griffith University.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). (CTF Service Research Center)ORCID iD: 0000-0002-2887-2463
2017 (English)In: / [ed] Linda Robinson, Linda Brennan, Mike Reid, Mel, 2017, p. 698-701Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Transformative service design is dominated by expert-driven design solutions which, as is evidenced in the current context of alcohol education, might not successfully capture user needs. Responding to the call for exploring possible alternatives to conventional design approaches, this study investigates how users can be involved through co-design and what contributions they can make during this process. A six-step co-design process was used to collect and evaluate the qualitative data. Findings show that the recruitment and facilitation stages are key to the success of co-design sessions. Additionally, it was found that the user-designed programs differed from previously expert-designed programs, namely in terms of the delivery platforms used, duration of the program, and the level of adolescent involvement. Ultimately, the study shows that co-design, if fully utilised and users are empowered to contribute actively, can allow for the design of transformative services that are more aligned to the specific user needs.

Place, publisher, year, edition, pages
Mel, 2017. p. 698-701
Keywords [en]
co-design, transformative services, user involvement
National Category
Human Computer Interaction Design Interaction Technologies Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-65512OAI: oai:DiVA.org:kau-65512DiVA, id: diva2:1170419
Conference
ANZMAC 2017 Marketing for Impact - Conference Proceedings. December 4-6, Melbourne Australia.
Available from: 2018-01-03 Created: 2018-01-03 Last updated: 2018-08-16Bibliographically approved

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https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf

Authority records

Trischler, Jakob

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf