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CONCEPTUALIZING RESOURCE INTEGRATION IN VALUE CO-CREATION USING THEORIES OF MOTIVATION
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013). Hedmark University Applied Sciences, Elverum, Norway..ORCID iD: 0000-0002-2385-6085
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013). Hedmark University of Applied Sciences, Elverum, Norway.ORCID iD: 0000-0002-5605-9285
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013). Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.ORCID iD: 0000-0003-2705-0836
2016 (English)In: WHAT'S AHEAD IN SERVICE RESEARCH?: NEW PERSPECTIVES FOR BUSINESS AND SOCIETY / [ed] RussoSpena, T & Mele, C, UNIV NAPLES FEDERICO II, DEPT ECON MGMT & INST , 2016, p. 165-182Conference paper, Published paper (Refereed)
Abstract [en]

Although resource integration plays a vital role in value co-creation not much attention has been on defining, conceptualizing and theorizing this phenomenon within Service dominant logic. The focus has so far been on actors' knowledge and skills, but not on how motivation drives actors in their resource integration. By bringing theories of motivation to resource integration process, this paper extends the conceptualization of resource integration within service dominant logic to encompass drivers of actors' activities including factors affecting the prioritizing and intensity of effort, and sustainability of the service ecosystem. This paper offers eight premises that conceptualize resource integration in value co-creation processes.

Place, publisher, year, edition, pages
UNIV NAPLES FEDERICO II, DEPT ECON MGMT & INST , 2016. p. 165-182
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-63992ISI: 000392696700011ISBN: 979-12-200-1384-0 OAI: oai:DiVA.org:kau-63992DiVA, id: diva2:1144586
Conference
26th Annual Conference of the European-Association-for-Research-on-Services (RESER), SEP 08-10, 2016, Naples, ITALY
Available from: 2017-09-26 Created: 2017-09-26 Last updated: 2018-05-21Bibliographically approved

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Findsrud, Rolf GunnarTronvoll, BårdEdvardsson, Bo

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