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Gamified in-store shopping: A field experiment investigating the effect off gamification
Högberg, Johan
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).
ORCID iD:
0000-0001-7178-690X
Olsson, Marcus
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
ORCID iD:
0000-0001-9559-8700
Wästlund, Erik
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).
ORCID iD:
0000-0001-8102-8168
2017 (English)
Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN:
urn:nbn:se:kau:diva-63949
OAI: oai:DiVA.org:kau-63949
DiVA, id:
diva2:1144081
Conference
26th Annual Frontiers in Service 2017, June 22-25, New York, USA
Available from:
2017-09-25
Created:
2017-09-25
Last updated:
2020-07-07
Bibliographically approved
Open Access in DiVA
No full text in DiVA
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Högberg, Johan
Olsson, Marcus
Wästlund, Erik
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Högberg, Johan
Olsson, Marcus
Wästlund, Erik
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Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
apa.csl
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apa
ieee
modern-language-association-8th-edition
vancouver
apa.csl
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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