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Gamified in-store shopping: A field experiment investigating the effect off gamification
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0001-7178-690X
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0001-9559-8700
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0001-8102-8168
2017 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-63949OAI: oai:DiVA.org:kau-63949DiVA, id: diva2:1144081
Conference
26th Annual Frontiers in Service 2017, June 22-25, New York, USA
Available from: 2017-09-25 Created: 2017-09-25 Last updated: 2020-07-07Bibliographically approved

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Högberg, JohanOlsson, MarcusWästlund, Erik

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