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Gamified in-store shopping: A field experiment investigating the effect off gamification
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies.ORCID iD: 0000-0001-8102-8168
2017 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2017.
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Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-63949OAI: oai:DiVA.org:kau-63949DiVA, id: diva2:1144081
Conference
26th Annual Frontiers in Service 2017, June 22-25, New York, USA
Available from: 2017-09-25 Created: 2017-09-25 Last updated: 2017-09-29Bibliographically approved

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Högberg, JohanMarcus, OlssonWästlund, Erik
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CiteExportLink to record
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