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A co-design process to orient social marketing programs to the target audience: An alcohol case
Hurley, Erin
Griffith University.
Dietrich, Timo
Griffith University.
Trischler, Jakob
Southern Cross University.
ORCID iD:
0000-0002-2887-2463
Rundle-Thiele, Sharyn
Griffith University.
2016 (English)
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Espoo: European Social Marketing Association , 2016.
National Category
Economics and Business
Research subject
Business Administration
Identifiers
URN:
urn:nbn:se:kau:diva-63534
OAI: oai:DiVA.org:kau-63534
DiVA, id:
diva2:1141597
Conference
European Social Marketing Conference, 21-23 September,2016, Aalto University ,Otaniemi, Espoo, Finland
Available from:
2017-09-15
Created:
2017-09-15
Last updated:
2020-06-30
Bibliographically approved
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Trischler, Jakob
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