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Re-placing place in marketing: A resource-exchange place perspective
Northern Illinois University.
Cork University Business School, .
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School. (Samot - The service and market oriented research group)ORCID iD: 0000-0002-7475-680X
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.ORCID iD: 0000-0002-7006-9906
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2017 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 79, p. 281-289Article in journal (Refereed) Published
Abstract [en]

This study clarifies the marketing discipline's conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers' lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers' relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings.

Place, publisher, year, edition, pages
Elsevier, 2017. Vol. 79, p. 281-289
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-63675DOI: 10.1016/j.jbusres.2017.01.009ISI: 000406983600027OAI: oai:DiVA.org:kau-63675DiVA, id: diva2:1141254
Available from: 2017-09-14 Created: 2017-09-14 Last updated: 2017-10-12Bibliographically approved

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