Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Co-creating sociality: Organizational and marketing in voluntary organizations
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. (SAMOT)ORCID iD: 0000-0002-2711-7626
2018 (English)In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, Vol. 38, no 5-6, p. 282-302Article in journal (Refereed) Published
Abstract [en]

A traditional understanding of voluntary organizations with a social mission is that they are offering social services. In this article, this understanding is argued to be misleading. In a study of 59 social voluntary organizations (SVOs) an alternative view is proposed. Instead of offering social services, these organizations co-create sociality, and this is realized in collaboration with clients and in the contexts of social networks. This shift in understanding regarding what these organizations provide is mirrored in their marketing approach and managerial practice. The study is based on theory of organizational identity and service-dominant logic (S-D logic) and the findings advances our understanding of marketing approaches of SVOs, identifying the dialectical relation between organizational identity and managerial action, an organizational action embedded in integrative and excluding forces in the local society. The study also adds to research of transformative service research unfolding how service organizations create transformative services.

Place, publisher, year, edition, pages
Taylor & Francis, 2018. Vol. 38, no 5-6, p. 282-302
Keywords [en]
Voluntary organizations, Marketing approach, Integration, Organisational identity, S-D logic
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-63026DOI: 10.1080/02642069.2017.1374373OAI: oai:DiVA.org:kau-63026DiVA, id: diva2:1140132
Available from: 2017-09-11 Created: 2017-09-11 Last updated: 2018-06-12Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Echeverri, Per

Search in DiVA

By author/editor
Echeverri, Per
By organisation
Service Research Center
In the same journal
Service Industries Journal
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 43 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf