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InSitu Methodology: Outlining a New Direction for Service Research
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. (SAMOT)ORCID iD: 0000-0002-2711-7626
2017 (English)In: European Review of Service Economics and Management, ISSN 2495-991X, Vol. 1, no 3, 77-103 p.Article in journal (Refereed) Published
Abstract [en]

This article argues in favour of a new direction in service research: in situ methodology. It problematizes previous ways of conducting service research and envisages a more profound theoretical and empirical understanding. It outlines three basic arguments as a scientific rationale, discussing ontological, epistemological, and methodological matters. It is highlights the need to develop more creative methods that allow proximity to the phenomenon and the involved actors with the capacity to grasp the multi-faceted reality.

Place, publisher, year, edition, pages
Paris: Classiques Garnier, 2017. Vol. 1, no 3, 77-103 p.
Keyword [en]
service research, in situ methodology, in situ research, value co-creation, theory development, ontology, epistemology, methodology
National Category
Social Sciences
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-62958DOI: 10.15122/isbn.978-2-406-07120-4.p.0077OAI: oai:DiVA.org:kau-62958DiVA: diva2:1139713
Available from: 2017-09-08 Created: 2017-09-08 Last updated: 2017-09-08Bibliographically approved

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