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Campaigning for cooperatives as resistance to neoliberal capitalism
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies. (Centrum för forskning om regionalt samhällsbyggande, The Centre for Regional Studies)ORCID iD: 0000-0002-7641-2744
2017 (English)In: Journal of Political Power, ISSN 2158-379X, E-ISSN 2158-3803, Vol. 10, no 2, 236-254 p., RPOW 1335837Article in journal (Refereed) Published
Abstract [en]

This article investigates the eventual performance of critical resistance to neoliberal capitalism in the discourse of a marketing campaign that promotes the organisational form of cooperatives. Through discourse analysis, this article shows that the performed resistance activity in the campaign discourse is non-critical resistance since the dominant discourse of neoliberal capitalism is reproduced. The analysis displays that affective and economic articulations are intertwined in resistance through the discursive promotion of cooperation. The article contributes to understandings of cooperation as potential resistance to neoliberal capitalism, and highlights the risk of resistance simultaneously reproducing the power of dominant discourses. 

Place, publisher, year, edition, pages
2017. Vol. 10, no 2, 236-254 p., RPOW 1335837
Keyword [en]
cooperatives; critical resistance; affect; neoliberal capitalism; discourse
National Category
Sociology
Research subject
Sociology
Identifiers
URN: urn:nbn:se:kau:diva-62562DOI: 10.1080/2158379X.2017.1335837OAI: oai:DiVA.org:kau-62562DiVA: diva2:1128919
Available from: 2017-07-31 Created: 2017-07-31 Last updated: 2017-07-31

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Publisher's full texthttp://www.tandfonline.com/doi/full/10.1080/2158379X.2017.1335837

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CiteExportLink to record
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  • apa
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