Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Emergence And Decline of the Swedish Manga Industry: A Study on the conditions of a Micro Subsidiary in a Global Macro Publishing Context
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Den Svenska Mangaindustrins Tillväxt och Nedgång : En Studie på Lokala Förutsättningar i Kontexten av en Förläggarindustri på Global Skala (Swedish)
Abstract [en]

This case study, through ten interviews with a variety of people working with or around theSwedish manga publishing industry, attempts to catalog the rise, decline and lasting effects of theindustrial boom of Japanese manga literature published in Sweden between the years 2000 and2017. The study explores relationship between subsidiary and mother company, as well as to fill inthe blanks of the research field as it pertains specifically to Sweden’s manga scene. The study usesthe theory of the culture industry by Adorno and Horkheimer (1944), together with Herbert Gans(1974) distinction between high and low culture to study this field. Theoretically the study alsooperates on the basis of the conditions that the globalized world awards these two aspects (Lechnerand Boli, 2008).The paper concludes that a mix between industry related issues, such as an over-saturation of themarket and failure to adapt to the global flow of cultural commerce is to blame for the decline. Thistogether with aspects of a cultural nature, such as an underlying disdain for manga as both only for,while at the same time harmful for children proved to be enough to almost entirely kill off mangapublishing in the country over the years studied.

Place, publisher, year, edition, pages
2017. , p. 167
Keywords [en]
manga industry, culture industry, publishing, subsidiary industry, decline, micro, macro, Japan, Sweden.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kau:diva-62530OAI: oai:DiVA.org:kau-62530DiVA, id: diva2:1128217
Subject / course
Media and Communication Studies
Educational program
Master Programme in Global Media Studies
Presentation
2017-06-12, 1D134, Karlstad University, Karlstad, 15:00 (English)
Supervisors
Examiners
Available from: 2017-08-17 Created: 2017-07-24 Last updated: 2017-08-17Bibliographically approved

Open Access in DiVA

fulltext(831 kB)417 downloads
File information
File name FULLTEXT01.pdfFile size 831 kBChecksum SHA-512
c0d5c125341e6e5f7a2ad2798212a1f6d7fc2d345e0cf455834048cc4caa259a0939b76d89e8d29ceb00e5d2efa6a8eb98c7d541b62f09973f32d526915303cd
Type fulltextMimetype application/pdf

By organisation
Department of Geography, Media and Communication
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 417 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 474 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf