The purpose of this study is to find the factors and elements that affect people’s attitudes towards the relationship between love and sex. It will search to find the answer to why women and men look differently on this subject. Research for this study has primarily been done through literature. This study includes an investigation from 1996 (and some other studies) that confirm there is a difference between women’s and men’s approach to love and sex. Factors and elements that answer the first question are: conceptions and notions (history), laws, family and friends, school and workplaces, the community, culture, religion (christianity), sexual ethic, media, pornography, advertisements, sexual violence and the commercialization of sexuality. To make it more clear, George Herbert Meads symbolic interactionism explains a person’s socialization (i.e., a person’s development from baby to adult) in interaction with ”society” (people, notions, media, etc). It has also been important to mention both Ingrid Forsmans and Pierre Bourdieus thoughts about an individual level and a society level and how these two affect a human being—forming his/her attitude between love and sex. As a conclusion to the first question it shows clearly how important the family, especially the parents, are to a child’s (and later an adult’s) attitude to love and sex. It is also clear in this study that friends, school, media and society’s ideals are very important as well. What is also mentioned several times is that the parents are also affected by everything around them, especially the conceptions and notions found in society. To answer the second question it is important to write about the differences in socialization between women and men. Women and men are given their gender roles from an early age. The roles of the mother and father are also discussed in this question and shows their significance in a child’s life development. Notions, prejudice, power, dominance and objectification also create differences between women and men in regards to the subject. What comes out clearly from this study are the many factors and elements that affect a human being and his/her attitude to the relationship between love and sex. There is a relatively big difference between the genders, notify that women have healthier attitudes to sex (according to theories), but in reality their attitudes are getting closer to those of men.