Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Varumärket Koppartrans - hur man använder ett redan etablerat varumärke som står för bensin/olja till att representera en livsstil av kläder för män
2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

I have chosen the following literature, to investigate ” how to change a already established brand that is associated with petrol/oil to represent a cloth lifestyle for men” media, communication, advertisement, marketing and psychology. To achieve my aims, I have chosen a quantitative method in form of interviews, groupinterviews and already existing collection of fact. The sources to my paper (essay) have been an abstract of literature, information from Internet and interviews with Per-Erik Melin, owner of Koppartrans clothes and photographer Per Olsson. This paper has led to discussion about the brands function and area of use, the roll of communication in an announcement and human’s behaviour and effect of advertisement. Koppartrans have had use for buying the old Koppartrans brand thru the graphical profil with the K which has feet, wings and a head from a dragon. The old brand has a long history and it has already existed on the market. The goal with Koppartrans advertising is to make a lifestyle for men in the age of 18-30 years, especially from the big cities. Koppartrans clothes are also represented in the international market. To wear Koppartrans clothes should create the feeling of being “unique”. The message of the advertising has been received by the focus groups. They all agree that Koppartrans brand is a new fashion for men. The focus group thought that the way to dress today is to construct a picture of oneself. Koppartrans has marketed their message through Internet, phone, fax, fair, press, and thru salesmen of Koppartrans clothes.

Place, publisher, year, edition, pages
2004. , 84 p.
Identifiers
URN: urn:nbn:se:kau:diva-57558Local ID: MKV D-2OAI: oai:DiVA.org:kau-57558DiVA: diva2:1122170
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

Open Access in DiVA

No full text

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 17 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf