Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Imageundersökning - en jämförelse mellan två kundkategorier och de anställda på ett kommersiellt företag
2003 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

This essay describes the research findings concerned with chosen aspects of marketing communication. It refer to my previous essay, the main goal of which was to find out the customers image of the company Special-Elektronik AB, and to find out if the company had succeeded in profiling themselves in accordance to the market plan. My previous research contained 41 interviews with the company´s most important customers; the A-customers and with all 15 employees at the company. This research contains 41 interviews with Special-Elektroniks C-customers. The main objective of the essay is to compare the C-customers image with the A-customers image of the company. I investigated to what extent the company image was aligned with the company profile and if the market communication was efficient. The results of the research suggest that the communication of the information under study was insufficiently adapted to the customers needs. On the whole both customer categories image of the company coincide, with the exception that the A- customers gave Special-Elektronik even higher marks on the areas investigated than the C-customers did. My hope is that this essay will be the base for the company´s further communication plan. The purpose of the plan is to strengthen and shape the profile in the direction wanted, in order to improve their marketing communications.

Place, publisher, year, edition, pages
2003. , 57 p.
Identifiers
URN: urn:nbn:se:kau:diva-57554Local ID: MKV D-2OAI: oai:DiVA.org:kau-57554DiVA: diva2:1122166
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

Open Access in DiVA

No full text

Search outside of DiVA

GoogleGoogle Scholar

CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf