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McLuhan dead or alive - a study about how an old theory can be used in a new world
2000 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The purpose of this essay is to examine the relevance of Marshall McLuhan´s theories on media in a contemporary context. Central to McLuhan´s thought was the concept that technology is an extension of the human mind. Accordingly major shifts in technology indicate equally major shifts in the manner in which human beings structure and understand reality. This thesis examines such concepts with the aim of affirming that McLuhan´s ideas are not only relevant but offer important insights into the changes brought upon by digital technology and media. I also discuss how later generations of media scholars have further developed the theories of McLuhan specifically Meyrowitz, Postman and Castells. By way of such discussions I conclude that McLuhan provides an important reference point for continuing research on the impact of media and technology on the human condition.

Place, publisher, year, edition, pages
2000. , 62 p.
Identifiers
URN: urn:nbn:se:kau:diva-57547Local ID: MKV D-1OAI: oai:DiVA.org:kau-57547DiVA: diva2:1122159
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
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