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Kommunikationsplan för KNIS - planerad kommunikation i ett svenskt-norskt samarbetsprojekt
2005 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The purpose of this essay is to create a communication plan for a project called KNIS. The project is partly runned by Compare Karlstad, who also gave us the mission to create the plan as a complement to existing guidelines. The name KNIS is short for “Kunskapsintensiv Näringslivsutveckling i Inre Skandinavien” (“High Competence Trade and Industry Development in Inner Scandinavia”). The project aims to give companies a chance to expand through innovations and development. In order to assemble information about KNIS, six interviews was performed with employees within the project. The interviews works as a foundation and a detailed account of the project and its objects. As a complement to the interviews information related to the project, has been compiled. Theories within the area of communication are described in the theory chapter and are later applied in the analysis of the project KNIS. The analysis, which constitutes the communication plan, evaluates the project based on theories about the parts of the communication plan. Thus the theories works as a role model for the project KNIS. The analysis reveals that the project not only needs a plan for external use, but also a plan for internal communication. Finally, proposals on how to work with internal communication to unify members of the project, and how to work with external communication to create attention and knowledge about the project, are presented.

Place, publisher, year, edition, pages
2005. , 60 p.
Identifiers
URN: urn:nbn:se:kau:diva-57441Local ID: MKV C-40OAI: oai:DiVA.org:kau-57441DiVA: diva2:1122053
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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  • apa
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