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Webbdesign - hur effektiv kommunikation skapas på webben genom text, färg och bild
2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The aim of the essay is to show how information should be presented on the web in a way that makes it easy to receive and in that way keeps the users interest alive. The method has been a study in the literature of text, image, colour, and typography. We have chosen that within each subject area first make a general presentation about how information should be presented in print media. Then we make a more detailed explanation about how it should look on the web. Finally we have chosen to present our conclusions by making two practical examples of web pages that shows how information should or shouldn’t be presented to communicate productively with the user. The result we reached is that a good web text is easy to read, effective, believable and consistent. Things that effects the readability of a text is the font, capital or lower-case letters, font size, line length, column arrangement, line space, word space, character space, language, content and the readers motivation and possibility to understand. The content on the web shall be possible to skim thorough, and at the same time be presented in ways that helps the user to get the most of the information from as few words as possible. Before a text is written for the web it’s good to think about why it is written, for whom, and how it can be designed in a productive way. Colours have the ability to strengthen and vary the message and increase the attraction and the users understanding. The readability can be decreased if colours are combined in a wrong way. When a picture is chosen, the web designer have to be clear about if a picture works in an occasion or not and strive to attain a strong relevance between the image and the message. These factors together have shown to be a determining factor of a web site will survive or not. Keywords: information, webbdesing, text, image, colour , typograhpy, effective communication.

Place, publisher, year, edition, pages
2004. , 52 p.
Identifiers
URN: urn:nbn:se:kau:diva-57431Local ID: MKV C-39OAI: oai:DiVA.org:kau-57431DiVA: diva2:1122042
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf