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Profil och image - stämmer företaget Samhall ABs profil och image överens?
2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

I have in this essay tried to compare the company Samhall AB: s profile and image among the division Servicepartner’s customers. All divisions in the company have the same rouls, distinctive images and visions. I choosed this division since it’s the one that developes the most and grows fastest. I also wanted to find out how these customers look at the company today, to be able to draw some conclusions wether the external communikcation is saticfying or not. A third question that I had was how the customers found it that the company could improve their external communication. This last question was asked in the purpouse of being able to give the company some suggestions about how to improve the extern communication, if so would prove to be needed, grounded in the empirical investigation In order to answer these questions I have accomplished a quantative opinion poll among 200 of the division Servicepartner’s customers. The respondents were selected randomly. The questionnaires were distributed by mail and to ensure that those would reach the proper person to fill it out, I first phoned the respondents and asked them if they could be so kind and participate. The answers were supposed to be sent back to me during week 52, year 2003. Out of the 300 that I called, 220 said yes to participate and 200 answers were recieved. The empirical investigation showed that Samhall AB: s profile did not correspond with the company’s image. This is grounded on that the company itself says to stand for quality and fair competition on the markets terms, but the customer find the company standing for unfair competition and lower prices but also lower quality. When it comes to Samhall AB: s reputation among the respondents, 80 % claimed to be satisfaid with the co-operation. The external communication is found to have lacks, but the costumers do not wish to get more information send to them specifically but more overall information about what is happening in Samhall AB. Samhall AB: s distinctive images has proved to be almost unreachable. The company’s communication outwards is not satisfying and they keep their customers mostly because their ability to keep low prices. Suggestions that have been menchioned are; look over the distinctive images and identify some sources that makes it what it is today, develop strategies how to reach some predetermined communicationgoals, investigate how the customerconsultants are handeling their jobs and investigate the effect of the internal communication. All these suggesstions are made in purpose of helping Samhall AB to build up their reputation and image from the bottom and bring these two closer to one another.

Place, publisher, year, edition, pages
2004. , 53 p.
Identifiers
URN: urn:nbn:se:kau:diva-57430Local ID: MKV C-39OAI: oai:DiVA.org:kau-57430DiVA: diva2:1122041
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf