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Advergames - marknadsföring genom underhållning
2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Our goal when writing this essay was to be able to develop an advergame with knowledge from marketing and communication. We wanted to implement the attributes from our theoretical study. The question at issue was: What should one consider from a marketing point of view, when developing an advergame? An applied research of the attributes from the theoretical studies. Our method consists of deep interviews and theoretical studies of marketing and advergames. Based on the theory we created an hypothesis wich was the base for our study of advergames. Our advergame is therefore the result of the theory- and studychapter. In the analysis we describe why our advergame looks and performs as it does. We were able to crystallize a few attributes that where common to most of the games in our study. Among these were the function to “tell a friend” and some form of high score. One aim is to create a sort of community around the advergame. Its supposed to be fun although it might be a part of some sort of competition. Our game is a form of Destruction Derby in which you are suppose to crash into and destroy your opponents car before destroying your own. Our advergame plays a central roll in the essay because its the most efficient presentation of our result. It contains all the main functions and attributes we have discovered during the study.

Place, publisher, year, edition, pages
2004. , 65 p.
Identifiers
URN: urn:nbn:se:kau:diva-57415Local ID: MKV C-38OAI: oai:DiVA.org:kau-57415DiVA: diva2:1122026
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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Citation style
  • apa
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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