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Public service kontra kommersiell-TV - i huvudet på en tablåläggare
2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

In this paper we have tried to plot the differences and similarities in planning program schedules between SVT’s (Sveriges Television) public service channels and the competing commercial channel TV4 . Has commercialisation and increased competition had an effect on the program scheduling, and how? To answer our questions, we have undertaken qualitative, in depth interviews with the persons most able to give the best information about planning of the program schedules for the respective channels. The interviews were carried out in Stockholm at TV-Huset and TV4’s offices. We have used a large amount of literature and theories within this subject area as a foundation for the empirical investigation and the consequent analysis. It became apparent from the empirical study that there exists a significant difference between SVT’s and TV4’s objectives and goals. There also exists a difference in how SVT’s and TV4’s representatives view public service television compared to commercial television and that, by inference, can mean that they have different conceptions of democracy. All this clearly affects the program scheduling. Based on the results and analysis, we have come to the conclusion that SVT and TV4 compete with each other when they broadcast programs of the same genre, such as light entertainment, news and debates. Both channels place extra focus on prime time and devote more resources to weekends when most people have time available for television viewing. Differences, however, remain . SVT has a wider program selection - they don’t have to consider their advertisers as TV4 must. In addition they have a more extensive public service mandate than TV4. All the interviewees at SVT and TV4 were positive, or very positive, to commercialisation within television which is surprising since they are not in agreement over the definitions of “public service” and “commercial television”. Program scheduling for both channels is increasingly steered by commercial market forces. The trend is towards more light entertainment at the cost of programs which are aimed at smaller target groups. Public service television fulfils an important function as a counterweight to the commercial channels and must therefore continue to exist.

Place, publisher, year, edition, pages
2004. , 71 p.
Identifiers
URN: urn:nbn:se:kau:diva-57390Local ID: MKV C-35OAI: oai:DiVA.org:kau-57390DiVA: diva2:1122001
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf