This essay examinates if there are any differences in attitudes and behaviours between high- and lowconsumers of teenage girlmagazines. The purpose is to look at possible differences concerning identity, femininity and gender relations. Girlmagazines are to us not just an enjoyment, but also a medium with power and possibilities to influence girls especially when it comes to identity, to become a woman and to fit into the society today. Our thesis is that girlmagazines have impact on girls and that the magazines socialise young women into their genderrole. The survey has been done with a questionnaire among 13 to 19 year old girls in Karlstad. About 200 girls have participated in the survey. We have used a quantitative method and a statistic program to examine differences and similarities between those who read magazines often towards those who do not. The result shows differences between high- and lowconsumers concerning both identity and femaleness, as well as gender relations. The highconsumers have different attitudes and behaviours compered to other girls when it comes to body, identity and looks. Our conclusion is that girl magazines have a considerable role in shaping women into traditional sex stereotypes and that this has consequences for the unequal power between women and men in the society.