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Employee Self Service - en studie av personalportalen på SE-bankens intranät
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Our thesis – ESS, a study of the employee portal on SEB’s intranet, deals with SEB’s employee portal, which is located on Insite, SEB´s Intranet. The aim of the thesis is to increase the knowledge among the people responsible for the intranet at SEB about how the users consider the employee portal today, what can be improved, and how the site can contribute to a better sense of togetherness among the employees. We would like for our essay to be a helping tool in the future development of the site. The study is focused on three major questions: 1. How is the present site ESS communicated? That is, how do the employees consider aspects such as structure, content, interactivity, and design on the site? 2. Considering these aspects, how can ESS be improved? 3. How can an increased fellowship be created on the site? By doing qualitative interviews we have taken a “hermeneutical perspective” in our study. In the chapter about theoretical perspectives, we have focused on the areas internal communication, intranet, management culture and togetherness, as these areas directly affect our questions. Our three major questions have been analysed through the results from the people we interviewed, our theoretical approaches and our own idea’s. Our study resulted in several proposals on how to improve ESS and how to increase the sense of togetherness on the site. Below follow some of our recommendations to the bank, based on the results from our study. We believe that the content of ESS, as it looks today, in the long run will lead to gaps in both communication and knowledge. This because all employees do not have the same use of the content on the employee site. Staff who do not visit the site on a regular basis lose a lot of useful information. ESS also needs to have a content that is valuable to employees outside of Stockholm. Adding more links and more local content to the site will give employees outside of Stockholm a reason to visit the site on a daily basis. In order to improve ESS, the content and the functions on ESS should be made more known through increased marketing. To reach the employees who do not visit the site very often, we encourage the people responsible to market ESS through the use of more information channels. Availability is the key. To improve the sense of togetherness on ESS we suggest that more “soft information”, which reflects the management culture on ESS, is brought up on the site. The management positions at SEB should also be more visible on the site. Another suggestion is to make Anslagstavlan a more interactive tool for exchanging opinions. Encourage the management to be more active and make them comment on and answer questions on Anslagstavlan. This will make the employees feel more valuable as they are the company’s most valuable assets. We believe that an increased sense of togetherness on ESS can be reached by increased marketing and by updating some of the site’s content. The most important thing to remember, however, is to really consider what the bank wants to attain. SEB is a large corporation and it is unlikely that ESS alone could be the tool for an increased sense of fellowship. Through segmented contents though, ESS will be able to reach more users and also increase the sense of togetherness at the different local offices around the country. We believe that this will happen first and foremost among the employees who can identify themselves with each other.

Place, publisher, year, edition, pages
2002. , 58 p.
Identifiers
URN: urn:nbn:se:kau:diva-57319Local ID: MKV C-27OAI: oai:DiVA.org:kau-57319DiVA: diva2:1121930
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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