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Internkommunikation vid förändring - en studie av Ericsson Infotechs material för internkommunikation vid förändring
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Our essay describes, analyses, and, to some extent, evaluates Ericsson Infotech’s work on internal communications during change in a time of portend for notice and actual notices to quit during spring and summer of 2001. Our procedure consisted of us studying common and relevant theories on the subject, theories that we used to formulate a number of questions that we asked documents that we analyzed. The first document is a book on internal communication during change that is available to all Ericsson employees. This book is based on Ericsson’s communication policy and can also be seen as the base of development for that same policy. The second document is a handbook for managers to use during the noticing of employees to quit. It’s a concrete aid handed out to all managers since they were the ones giving the actual notice. The handbook literally states how managers should act during the notice and what they should think about. The last four documents is based on channels that Ericsson identifies as their internal channels. They consist of Bokhyllan, the Intranet, Progressen, the web-based newspaper, Company Information Meetings, FIM, and department- and section-meetings. The documents we used here consisted of archived versions of Bokhyllan, Progressen, and presentations used during FIM. Department- and section-meetings are evaluated solely from the characteristics of the verbal channel. Questions we asked the documents consisted, for example, of whether given information was quick, open and trustworthy. The book and the handbook were questioned of what “they thought” of information being quick etcetera. When we thought that the answer to a question was “yes” we have seen that as a positive answer and vice versa. The book and the handbook have answered their questions by the suggestions stated in them. In other words, it’s hard to judge whether information in a book is quick, but if the book suggests that information should be, then we’ve seen that as a positive answer. We found out that Ericsson are keen on having an internal communication that works well, and have not left this intention during work of change. They identify their co-workers as an important interested party, which is in line with theory. Communicating internally in a way that show co-workers respect can be seen as an awareness of that being a necessity for a well-working change process. This essay leaves open an interesting starting-point for future essays. Seen from a theoretic point of view, Ericsson’s communication work was good. However, the last part is missing, which is what co-workers thought and felt during the time of change.

Place, publisher, year, edition, pages
2002. , p. 60
Identifiers
URN: urn:nbn:se:kau:diva-57309Local ID: MKV C-26OAI: oai:DiVA.org:kau-57309DiVA, id: diva2:1121920
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf