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Att planera för det oväntade - hur man bäst förbereder organisationen för en kris
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

It is very important to work with planned crisis communication within an organisation. During a crisis, the need of information increases which make great demands upon the communication within the organisation. By being prepared for the possibility of a crisis the organisation’s chance to handle the situation effectively is better. The purpose of the essay is to describe how to best prepare the organisation for a crisis situation. The essay is a study of literature showing theories, tendencies and thoughts about planned crisis communication. It explains what a crisis is, the importance of credibility, why it is important to plan for crisis communication and which functions within an organisation that are especially important during a crisis. Finally the essay has also an example of a crisis communication plan. According to the literature credibility is of vital importance in a crisis situation. We have seen that the credibility of the organisation is based on openness and the ability to take initiative, something that needs to be worked with on long term. In the literature we have also seen five different functions within the organisation which are of great importance in planning for crises – the crisis management team, preparedness mentally, crisis scenarios, planning for different crises and how to detect a crisis. There are two aspects of how to prepare the organisation for a crisis. Partly the awareness of crises which comes out of the planning process, partly the detailed documents which describes how to act during a crisis. In conclusion there is an example of a crisis communication plan, how it can be made and what it should contain. We see this plan as a good summary of our problem.

Place, publisher, year, edition, pages
2002. , p. 48
Identifiers
URN: urn:nbn:se:kau:diva-57305Local ID: MKV C-26OAI: oai:DiVA.org:kau-57305DiVA, id: diva2:1121916
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf