The contents of this essay will deal with the topic of whether mass media creates images, and if that is the case, how they are presented to the mass media consumers. It is my belief that mass media have a certain influence on our perception of the world – through its products (newspaper, television, and magazines), a non-objective information is created and distributed to its audience. Information, that helps the reader in creating images, that are based on the ‘facts’ he is receiving through his consumption of media. It is my conviction, that cultural minorities are the most exposed groups to the mass media and its discussion – therefor, the investigation of this essay will focus on subcultures, and the images the mass media create for them. It was important to me, to choose subcultures that I have very little knowledge about - since part of this essay was written in Brisbane, Australia, it was natural to choose among the Australian subcultures. Therefor, together with the subculture of surfers, the Aboriginal people and their part in the mass media are used. As a significant and typical Australian cultural object, those two minorities are interesting to look at, from an (relatively), independent point of view. This paper is based on analyze of newspaper articles, as well as travel magazines, broadcasted productions and other written sources, together with interviews and survey. The newspaper articles contribute with a necessary background of the attitudes and discussions in society, while the travel magazines helped to create a picture of how the tourist industry discusses the phenomena of those cultures. In the case of the Aboriginal culture, the video films (both aboriginal productions) gave another perspective and the opinion of the Aborigines, than presented in written media. It has been interesting to analyze and compare the different sources, due to their difference in portraying the images, and the information they are is sending out. The parts of the Swedish material that is used in this essay, like the articles in the newspapers, some of the interviews and survey, are translated into English.